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e_Marketing Blog Posts 3 Super Cars Compared on Top Gear Take a break from the usual boring stuff. Here's a link to a great video about 3 super cars that end up on the Bonneville Salt Flats where they see how fast they can push the cars: Corvett ZR-1, Dodge Challenger SRT, and Cadillac CTS-V. It's an hour long show that first aired on the BBC just last week. This link was sent to me by my golfing buddy Joe who is a super car nut. Blogs for Real Estate Agents We recently introduced a new product called Blogs For Business (or "Blogs 4 Biz") which is basically a turnkey blogging package aimed primarily at local businesses. We will very soon be introducing a similar package for Real Estate Agents and have put our first working demo in place. It's called Waterloo Real Estate - a test site for my son Peter who is a relatively new (and so far quite successful) real estate agent in Waterloo, Ontario, Canada. The Real Estate Agent service will include a turnkey blog plus a content subscription service. The content service will deliver daily articles, news items, and photos that can be used for blog posts - because coming up with relevant and interesting content for a blog is usually the most difficult part of maintaining one. Watch for the launch of this new product, along with a very aggressive Affiliate program sometime in December. Who Needs Pop Up Ads This is an affiliate promo for Corner Stay Ads Consumers today are savvier than ever and if you think you're going to get them to click on a big clunky banner, or a pop-up, fly-in...whatever...you're just plain wrong. Those things are as old school as Billy Mays hocking everything from floor cleaner to legal help latenight on an infomercial. Deep inside you KNOW they don't work...so why not get something that DOES. Consumers want to be able to make the CHOICE to dig a little deeper. And now you're going to give it to them thanks to a revolutionary little piece of It literally entices your customer to click it, big companies have been using technology like this for a while now and they know it WORKS. Quit scaring your customers away with all the popping and flying that only serves to distract them... Lure them in and let them hook themselves with this unbelieveable, non-intrusive advertising method. And don't worry, it's not going to break the bank either. Even though the Big Guys are paying thousands to get this technology...you don't have to. Check it out now, get better conversions starting tomorrow. You can see this product in action at Local Business Marketing Real Estate Lead Capture System Been working on a "Lead Capture System" for Real Estate Agents that I intend to make part of the marketing material I am developing for real estate agents. There is a general description of the system at this address: Real Estate Prospect List Building System As with all these real estate projects I am implementing these ideas at this website: Making Use of Yellow Pages Recently my wife Judy has been complaining of sitting at the computer too much. Because she can't reach the floor with her feet all kinds of bad things happen. Well, today she had found a solution: two years' worth of Yellow Pages makes a pretty good foot stool. Join the Facebook Local Web Marketing Group I've just started a new Facebook group called "Local Web Marketing Group". We'll be discussing how to use Facebook and other web medial to promote local businesses. You're welcome to join: New Product Launch Update I will be launching the "Local Business Marketing Kit" sometime in December, and in the meantime will be publishing updates on the progress of this product every few days at my Local Business Marketing blog. The LBMK will be a complete kit for starting a business selling web building and lead generation products to local businesses like real estate agents, chiropractors, contractors, plumbers. I am working on this project with my son Peter Hendershot, who is a relatively new real estate agent. Yesterday he said: "Most real estate agents don't have a clue about web marketing. Their websites are useless because they don't know what they are trying to accomplish with them. They will buy almost any marketing program that walks through the door as long as it sounds convincing, isn't complicated, and doesn't involve a lot of work on their part. This is exactly what we are trying to do with the Local Business Marketing Kit. Traditional Media and Local Business Traditional media have become splintered and segmented. Newspapers are losing readers and advertisers. Direct mail has become ineffective because of technology changes. Advertising in local magazines is over-priced because of high production costs and vigorous competition from the web. And most important, the Yellow Pages are no longer the dominant force they once were because fewer and fewer people actually use them for a whole variety of reasons. As a result, local businesses have very few reliable places to turn to for effectively promoting their businesses. Web marketing to the rescue. |
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